Learn expert tips and tricks for writing compelling, attention-grabbing B2B case study titles. Use emotional triggers, transformations, lists and more.
In the world of B2B content marketing, case studies are a powerful asset. They tell a compelling story of how you helped solve a customer’s business problem and demonstrate your expertise.
But a case study is only as good as its title. Without an irresistible title that grabs attention fast, even the most insightful case study will go unread.
Crafting the best case study websites title is an art and science. This post will explore 7 proven tips to hook readers with killer titles.
1. Use Numbered Lists
Numbered list titles immediately catch the reader’s eye and spark curiosity. For example:
“7 Ways Company X Increased Revenue with Product Y”
The brain naturally wants to scan for numbered lists. It conveys the content will be structured and informative.
2. Add Brackets for Flair
While simple numbered list titles work, you can add visual interest by highlighting key terms in brackets. For example:
“5 Tools [SaasCompany] Used to Improve Customer Retention”
The brackets guide the reader to the most important information.
3. Use Emotional Power Words
Power words that trigger curiosity, surprise or excitement will pull readers in. For example:
“How Company Z Shockingly Increased Sales 300% in One Year”
“The Unexpected Tactic That Helped Company X Go Viral”
4. Focus on Transformation
Promising a dramatic before-and-after transformation is compelling. For example:
“[From Near Bankruptcy to Multi-Million Dollar Company]: The Turnaround Story of Acme Inc.”
5. Try “How To”
“How to” case study titles present the content as an educational opportunity. For example:
“How SaaS Company Z Increased Free Trial Signups by 20%”
6. Ask a Question
Leading with an intriguing question engages the reader to keep reading to find the answer. For example:
“Could a Small Budget Marketing Campaign Really Compete with the Big Brands? This Case Study Shares How.”
7. Keep it Short
Don’t ramble on too long. Concise titles under 60 characters will stand out online.
Now you have 7 proven tips for crafting irresistible case study titles. But the best way to master this is to practice creating titles for your own case studies.
Here’s a quick exercise:
- Pick a recent client success story or impressive business result.
- Brainstorm potential titles using the strategies above like numbers, emotional triggers, transformations, how-to’s, and leading questions.
- Craft 3-5 draft titles and pick the most compelling one.
- Plug your new killer title into your case study.
- Watch those case study views and client inquiries roll in!
Remember, your title is the very first impression readers will get. An irresistible title paired with compelling content is a winning combo.
Now you have the tools to hook readers and boost case study performance. The next viral B2B case study title awaits!
