Modern technological advances such as internet use and ecommerce have grown rapidly in the last decade. Becoming more and more companies shifting to the online platform, it is important that you have the right ecommerce Website design to make you stand out and sell.
Here is your guide to discovering the hidden tips from masters of the trade regarding the development of ecommerce sites for converting visitors into buyers.
These tips from the biggest ecommerce websites will help whether one is just starting the journey or whether they want to redesign successful ecommerce websites for their ecommerce business.
Easier Checkout Process
The average shopping cart abandonment rate in the world is 69.57%, as noted in the study conducted by the Baymard Institute. One of them is a long list of steps at the final phase of a purchase, known as a checkout process.
An advice that Sam Cart creator Brian Moran gives includes the use of progress bars, decreasing fields, including guest checks outs, and accepting several payments approaches among others.
Furthermore, Sujan Patel of Web Profits said that potential changes include showcasing trust seals, stressing on security, offering numerous assurances, and including a money-back guarantee.
Speed Up Your Site
Google learned that where and how content is loaded can have a significant impact – cutting load times by a second can increase conversions by up to 27%. The popular ecommerce marketing strategist named Neil Patel recommends caching plugins, compressing images, and reducing the HTTP request, CDN and widgets.
Sophia Bernazzani, from HubSpot, also points out that mobile load time is a particular area of focus that needs to be accelerated. While the majority of site visits are from the shopping audience, the absence of a proper mobile optimization can lead to high bounce rates.
Ecommerce Website Requirements
Ecommerce website requires product photos and these photos are important for a website. According to the research conducted by Baymard, images are the most crucial aspect of the purchasing decision, where 60-70% of consumers make their decision based on the product images only.
Well-known photographer Chase Jarvis recommends uploading fantastic, high-quality images that are professionally shot on whites, from different angles.
Luke Jones, a UX designer, suggests that it is better to use large images that do not take long to load and should not be distorted; it helps to add zoom functions to provide more details and also add the other photos in thumbnails to display other views.
Implement Personalization
Personalized recommendation is one of the most effective persuasive stimuli for a customer to buy the product. Jeff Rosenblum, a marketing guru, acknowledges that targeted product recommendations can generate an added 10-30% sales conversion rate.
Noah Fleming of KickPoint suggests that the visitors should be segmented by their behavior and unique content should be presented to some of them.
For instance, past buyers shopping on the website may observe a “customers like you may be interested in” section. By the right match of the messaging, you ensure that customers find what they are looking for and facilitate the purchase.
Leave Your Customer With Multiple Choices To Pay
In essence, for successful websites for e commerce that perform well and generate sales across the world, you need to ensure that you accept multiple payment options.
Justin Minden from Accenture says that to bring down the cart abandonment rate and to increase the total sales, it is necessary to customize the payment methods based on the market.
Web usability expert Karl Gilis also suggests providing other forms of payments such as PayPal as ways to do so. In helping your preferred payment methods match your target customers across the globe, international conversions can be enhanced.
Conclusion
Building an attractive ecommerce website that is going to help to make purchases involves some crucial steps. In this guide, we outline practical ways to simplify the checkout process and speed up your site, improve the image quality, personalize the customer experience, and offer flexible payment methods – all of which are known to help turned your online store.
By adopting the above best practices, you will effectively minimize cart abandonment, increase AOV, enhance cross-border sales, and ultimately, CAC. Now is the time to employ these secrets to produce on ecommerce experience of a kind.
